数据驱动的决策理想定位程序新馆建设

5min read

发表于2016年5月9日

当戴德姆公共图书馆实现的时刻已经到来,以取代它的两个19世纪的主要图书馆和20世纪初的分支,主要问题是,哪里是构建一个新的图书馆,以满足21世纪的顾客的需求,最好的地方?

在公共和大学图书馆拥有超过四个十年的经验,有专业馆员都被召集来帮助回答问题。金宝搏彩票玛丽·安·特里卡里科,BA,MLS,MA,DA,开始研究,制表和分析信息,以创建一个战略规划文件,以定位最佳新建筑。“我所有的生涯中,我已经参与了回答有关社区,群体靠山,借款方式和使用数据的复杂问题 - 所有的手工计算,手工制表,”她说,并指出这是一个昂贵和耗时的活动。

DedhamPL_CaseStudy

Challenge:
Easily obtaining data on public library users, community populations, and usage to make data-driven decisions.

解:
Analytics(分析)On Demand

“目瞪口呆”由惊人的结果

“我是绝对目瞪口呆的我第一次用分析随需应变 - 我坐在我的椅子上,完全震惊当我看到一个报告打印出什么分钟会采取我几个月来生成我自己。“目瞪口呆”是形容我的反应只有一个字,”回忆特里卡里科博士,他的词汇量是由她的丈夫,爱尔兰公民的启发。

She had been racing the clock to prepare data to support the Building Program Statement. This narrative vision statement – encompassing a community study, needs analysis and statistics for an architect to translate into plans for the new building – was required before her February 201 6 retirement and subsequent move to her vacation home in Ireland.

在2015年的秋天,而在该项目之中,特里卡里科博士收到一封电子邮件,从盖尔有关其新的分析产品。金宝搏彩票一个独特的软件解决方案,能够以低成本提供大数据分析的力量,图书馆,分析按需允许图书馆优先改善,获取情报,以及利用定制报告应用测量结果。通过从库的ILS从UU .S跟上时代的外部信息与Alteryx公司,盖尔的分析按需混金宝搏彩票合机密保护内部数据的合作伙伴关系。人口普查局和益百利的马赛克消费者生活方式细分数据。

“我立刻被赞助简档模块好奇,因为我认为它看起来像它不仅有助于确定在哪里建立新的库,但也将提供我们需要开发新的服务,太信息,”特里卡里科博士解释说:。Once she learned that Innovative Interfaces Inc., the ILS for Minuteman Library Network – a resource consortium of 40 public and academic libraries in Eastern Massachusetts of which Dedham is a member – had participated in Gale’s beta test of its new product, her interest was further piqued.

“I wanted to be convinced, so I contacted Minuteman and asked them to provide Gale with a test database of 100 of Dedham’s patron registration records – with patron names scrubbed for privacy. I was delighted with the results,” she says.

Affordable and Easy to Use

因为se Analytics on Demand is so affordable, swift acquisition of the product was not impeded by budgetary concerns. It took Dr. Tricarico only half a day to view an online tutorial and walk through the report-running process step-by-step by telephone with her Gale Customer Success Manager. With only one question, which was quickly addressed, she uploaded her data – as easily as attaching an email – and in less than three minutes had a 30-page, easy-to-read report with graphs, maps and tables.

“In November, I was astonished when Analytics On Demand immediately showed me that our main 19th century building – which we had thought could be the site for new construction – was in the wrong location,” she notes. The geo map of the 10.5 square mile town of Dedham, Massachusetts – just 10 miles south of Boston – created by Analytics On Demand clearly indicated that the majority of patrons live on the opposite side of town.

“我也很高兴的是,除了提供我们25万个公民,我需要的确切信息,分析上的需求也产生人口统计 - 以及谁是我们的借款人在过去几年中的子集。数据的深度是如此的丰富,我可以清楚地看到,例如,什么类型的期刊 - 按类别 - 有兴趣我们的顾客和我们的潜在顾客中,以及什么类型的新程序和服务可能会吸引新用户,”她补充道。

“I’ve been looking forward to my retirement and am confident that my staff and the consultant our board hired to step into my shoes, now have the empirical data needed to make good decisions for the future of our library and the good of our community,” asserts Dr. Tricarico.

七应用到的数据洞察

Patron Profiles is just one of Analytics On Demands’ seven apps. Collection Intelligence and eBook & Audiobook Insights blend checkout data and vendor eBook or audiobook data with demographic insights to understand how your community uses your collection.

Marketing Action apps for Patrons and Non-Patrons export a list of household addresses (and/or patron email addresses, if collected by your library) to conduct targeted outreach campaigns. Branch Insights tracks cardholders’ use across various branches in a library system. Patron Voter Analysis targets patrons who will likely support their local library at the polls.

从分析点播赞助概况报告摘录地图
Library Patron Households – Dedham, MA

DedhamPL_CaseStudy

上面显示的地图图书馆位置(红星),图书馆贸易区(红色轮廓)和地理编码靠山家庭为蓝点。

结果:

  • Mary Ann was able to determine where to build new library.
  • 与分析点播,玛丽安也能够提供给开发新服务所需的信息。
要了解更多关于Analytics(分析)的需求,并洞察你可以(和衡量!),点击这里

发表评论