Overcoming Barriers to Innovation

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发表于2016年6月22日,

By John Chrastka, Executive Director, EveryLibrary

EveryLibrary是致力于建设图书馆选民支持的第一个也是唯一的全国性组织。他们包车“以促进公共图书馆,学校,大学图书馆,包括支持公共资金的图书馆倡导和建设公共的公共资金举措的认识。”他们的主要工作就是支持当地公共图书馆时,他们对选票公投或措施。约翰Chrastka,EveryLibrary的执行董事,鼓励图书馆对如何克服创新障碍他们最经常面临的一些重要的提示。

If you are short on ideas, I can’t help you there. The rest of this issue ofImpact充满了光彩和鼓励创新意念。我想谈一个主要障碍是意念膝关节创新:“何必呢”因为没有钱的感觉。在图书馆,我们的预算往往停滞不前。我们可能无法让自己梦想大,因为市议会或县政府控制我们的预算,或者我们不允许我们的团队进行创新,因为选民将不会去了。这是一种情感障碍,它更是一种资源的障碍。如果我们不允许自己的情感空间,建立创新团队在我们的图书馆,因为他们不会去任何地方反正...好了,那么他们将不会。

运行就像一个图书馆的比喻是一个企业固有的限制。我们不是在私营部门。但是,我们可以在发展的各个阶段采取从企业的灵感,当涉及到资金投入到工作带来了新的理念,产品和服务推向市场。创业需要“种子期”或“天使基金”。小企业寻找发展寻求“第一轮”风险投资。老牌企业往往有内部或通过发行股票资助的研究和开发部门。库可能需要使用的话就像资金或资源,而不是风险投资,而是采取一个想法,潜在的资助者类比 - 天使,私募股权投资,或股市 - 是有效的。我们必须明白,我们的资金来源 - 基金会和赠款,市政预算,或选民批准的税收措施 - 对于图书馆的创新能力相似建设者。

The for-profit sector is allowed, encouraged, and incentivized to put venture capital to innovate because the reward is profit and the risk is a write-off. New ideas are allowed to grow and potentially fail in pursuit of innovation. In the venture capital space, new ideas — whether a new product, new service, or market segment — are encouraged to “fail fast” and “fail forward” on the path to success. Outside investors expect that failure is a step on the way to success instead of a full stop.

How Do We Get Funded Like A Startup?
If your friends group or library foundation has an investment policy (as it should), they need to look at the stability of their investments and the return those investments make to secure the future of the library. If their funds are sitting in a checking account or they are laddering certificates of deposit to bring a modest return, challenge them to directly invest in your project or idea. The classic return on investment calculation for a checking account or certificate of deposit is far less useful than putting funding to work for library outcomes.

我们如何成长就像一个企业加速器?
The accelerator stage of start-up growth assumes that if the business gets an infusion of cash, its market share will rapidly grow. For a library-accelerated idea, you can take your proposition back to the friends or foundation. But you should also consider building a grant application in conjunction with a local unit of government (your own, if municipally funded, or a partner) using a two-step approach. These steps are contingent on one another. Write the grant for a two- or three-year period with defined outcomes, and make an agreement with your governmental funding partner that the grant will be added to the regular budget upon successfully achieving the outcomes. Too often, the capacity-building grants that come from outside funders are not properly leveraged and written into the local tax code. It’s like the acceleration is a bump instead of a build.

How Do We Budget For R&D?
对基金的研究和发展的最佳途径是通过投票去纳税人或者(如果这是你如何设置)或
through a municipal budget increase. At EveryLibrary, we know that voters and residents are hungry for the vision of a twenty-first century library to come true in their town. They are eager to hear from you, the expert in twenty-first century librarianship. If your tax base is still at post-recession levels, the vision you need to bring to the public is one of innovation, not just incremental improvements. Ask the voters.

When a venture capital firm invests in a new company or a new idea, expectations are that no profits will be realized until several fiscal years into the venture. There may be a belief that no revenue will come in at all. The startup deal is that 100% of the money invested by venture capitalists will be dedicated to building a product and securing market share. On the face of it, this is crazy. Yet we need to take some inspiration from that. This isn’t a simple “go for it.” This is a strategic approach to add capacity by asking for the funding you need.

约翰Chrastka是创始人和EveryLibrary的执行董事,第一个全国性的政治行动委员会图书馆。要了解更多信息,请访问:www.everylibrary.org

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