分析按需帮助亚拉巴马州图书馆图表前面的道路

Analytics(分析)On Demand

Sue DeBrecht is Director of the Emmet O’Neal Library in the municipality of Mountain Brook,a wealthy suburb of Birmingham, Alabama with 20,000 residents. Sue loves information, and Analytics On Demand — a data solution that helps libraries quickly and easily learn more about their users and their communities — provides a wealth of it. Emmet O’Neal turned to Analytics On Demand to gain a more granular view of patrons and potential patrons than other sources of demographic data can provide. “We know where we are now, but we need a better idea of where to focus our attention in the next five years,” says Sue.

The library is tightly involved with its community, and is fortunate to have a healthy budget, loyal donors and volunteers, and a library foundation with a $3 million endowment. Still, directors want to make smart budget decisions, and key insights fromAnalytics(分析)On Demand将通知库的规划,战略规划和市场营销。

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