By Harmony Faust
Gale has a long history of sponsoring different events and programs for our library partners at thevarious tradeshows we attendthroughout each year. We love to throw a good party and often sponsor opening receptions, luncheons and of course, the busses at ALA Annual.
At this year’s PLA in Indianapolis, one exhibitor was really out-of-the-box in their brand-building campaign. They sponsored the stairs in the convention hall and afforded us all the privilege of hearingSimon Sinek’s Big Ideas session. Perhaps most surprisingly, though, they advertised in the bathrooms.
As a marketer, I have to commend Innovative for their….well….innovative approach to getting the word out there in such unexpected ways. Each time I had to visit the facilities, I appreciated how they challenged the status quo by placing those signs inside every stall door.
Well, as the saying goes, imitation is the sincerest form of flattery. So today, we’re happy to announce that we will bestealingborrowing their idea of sponsoring the bathrooms at future conferences. What better way to share a one-on-one connection with your intended audience, removed from the din and distraction of the exhibition hall?
此外,我们有the most perfect idea for a bathroom ad.
What do you think? Good to break the mold? Too bold?
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About the Author
Harmony Faust is Gale’s Vice President of Marketing and Communications. She channels her passion for libraries into her volunteer work, serving as a member of the steering committee for theCorporate Committee for Library Investmentand on the Board of Directors forEveryLibrary, the only national organization dedicated to building voter support for libraries. Harmony lives in Plymouth, Michigan, with her husband, dog and two young children. Her opinions are her own.
[/alert-info]Air Jordan 1 Mid “Pink Shadow” Coming Soon
HAH! Love this idea! Now, Harmony, let’s discuss which events you’ll be advertising in the stalls We can fight for them!
Seriously, glad you at least noticed our ads!
April Mitchell
Marketing Director
Innovative
Technically, you have dibs, but if you play well with others, maybe we can negotiate an every other stall contract?
Thanks for the comment and being a good sport about our April Fool’s joke. Though the ad is not serious, the kudos to you for your recent creativity are sincere.
See you at the next show!
-Harmony