By Gerry Sawchuk
今天不可能参加会议或阅读图书馆杂志，而不听到数据驱动的决策，大数据和测量结果。在任何趋势主题的越来越多的“噪声”中，它很难确定它对您的手段以及可用于帮助收集和分析数据的工具 - 这里有一些细节可以帮助您开始。
Do Analytics Really Matter?
“大数据”和“分析”是充分理由的流行语。其他行业的企业依赖于消费者人口统计数据和数据分析多年来依赖。研究显示利用数据分析的企业具有更强的财务表现，能够更快地做出更好的决定，并且更有可能根据预期执行这些决定。
Why does this matter to you? Libraries are not businesses, right? Many libraries are understandably sensitive to being compared to for-profit businesses. Consider for a moment though, that as a library, your products are the content and services you provide, and that your customers are your patrons. Profit aside, libraries have much to gain by leveraging data to retain and grow customers. Quite simply, there is an opportunity to be better positioned to meet the needs of your patrons.
