Curious whether households in your community would read a library mailing? Individuals with a history of mail-order buying are twice as likely to respond to a promotion as someone who has never purchased by mail. Now the需求分析Patron Profiles App包含更多详情，这些家庭提供了通过邮件购买商品，杂志或服务或对慈善和非营利组织的贡献作出回应。
New Buyer Data
将十五个类别添加到现有的多类别买家信息中。此附加邮件响应者（Mor）-Bank数据包括：
- 收集特殊食品买家
- Female Oriented Magazine
- 一般贡献者
- 一般商品买家
- Gifts and Gadgets Buyer
- Health and Institution Contributor
- Male Merchandise Buyer
- Male Sports Magazine
- Miscellaneous
- 什物
- Opportunity Seekers and CE
- Political Contributor
- Religious Contributor
- 高档商品买家
How this Data can Work for Your Library
No single factor can improve the results of a direct-mail campaign like an audience of proven mail responders. The individual with a history of mail-order buying is twice as likely to respond to a promotion as someone who has never purchased by mail.
Experian’s MOR-Bank® database includes data from diverse direct marketers willing to share their active and non-active customer information. Prospects in the MOR-Bank® database are active mail-order buyers or have a mail-order buying history. These consumers have purchased merchandise, magazines or services by mail or have responded with contributions to charitable and nonprofit appeals, creating targeted groups for your library outreach.
Buyer Information Moved to Optional Report
所有26类MOR-BANK®数据可在可选的输出报告中访问。以前，这些买方信息类别中的11个包括在产出报告的顾客分析部分的末尾。
- To run the new report and see the full details, check the “MOR-Bank Mail Order Responder Analysis – Detail” in Step 5: Optional Outputs.
- Mail Responder，A Mor-Bank®数据摘要现在包含在Patron Profile Report的Patron分析部分中。
Questions?
联系您的大风客户成功经理金宝搏彩票[email protected].