票面价值tner Interview: Barbara Ferry of the National Geographic Society


是什么使国家地理学的履行经历以及为什么要兴奋地添加National Geographic Virtual Libraryto your collection? Find out straight from the source. Recently, we had the pleasure of interviewing Barbara Ferry, the Director of the Library & Archives at National Geographic Society. Check out this quick bio to learn more about her professional accomplishments–and, then, it’s on to the interview!

Ferry image informalBarbara Ferry is the Director of the Library & Archives at National Geographic Society, where she has worked for more than 24 years. Prior to working at National Geographic, Barbara was a news research analyst at the Washington Post and Manager of Research at Washington Information Group. Barbara holds an MLS from the University of Maryland and an MS in Journalism from Columbia University. Barbara manages a terrific staff of information professionals dedicated to providing the best resources and research support for editorial and business decision-making, records management, NG heritage products and editorial and NG-branded research databases for libraries world-wide.

1. Why did you choose to work for the National Geographic Society?

像许多人一样,我记得一个充满黄色边境杂志和国家地理纪录片的童年。在阅读或观看国家地理时,我觉得我在发现的景区边缘 - 在非洲的沙漠中或在太平洋抛船上 - 与社会的探险家和科学家。我以为在国家地理上工作将是世界上最迷人的工作!当我听说图书馆的工作开放时,我毫不犹豫地申请。事实证明,支持NG通过图书馆的使命对我来说非常有益于个人和专业。

2. How do you see National Geographic Library impacting your line of work?

A few years ago we noticed that other libraries – public, school, or academic — could not access National Geographic magazines and books in a networked environment. We knew from our own library that we were focused on providing desk-top access to as many journals and materials as possible, and we were concerned that NG would lose its place in libraries as a premier quality research source if it was accessible only in print. So we set about finding a great partner (that would be Gale Cengage!) to develop the National Geographic database, and then worked internally with divisions to seek identify and clear digital rights to content (magazines, maps, books, videos, images, etc.) The project has been fantastic in raising the profile of the library internally and has also the added benefit to provide our own staff with a fully accessible digital database of NG published content.

3.你怎么看National Geographic Virtual Library影响学生/研究人员/教师/等?


Researchers:With an archive going back to 1888, researchers will interested in the historic context that National Geographic brings to many topics. Researchers will also love the text analysis tools such as term frequency and carrot search and the full OCR’ed text. I personally like to research the evolution of the advertisements over time.

Teachers:Teachers will like that students already know the National Geographic brand and will be drawn to its visually-appealing content. For teachers in states who are following the Common Core guidelines, they will find that National Geographic content supports literacy skills development with high quality nonfiction content recommended in the guidelines.

4. What are the most important topics covered? Why are these topics important? Or why are these entries so important?

The content of National Geographic is well known for its coverage of countries & cultures, geography, environmental and conservation sciences, and natural history. NG is meant to appeal to a general audience, so topics are presented in an easy-to-understand, engaging manner.

5.您会推荐哪些研究领域National Geographic Virtual Library对于?


6.. How isNational Geographic Virtual Library与涵盖相同主题领域的其他资源不同?



大多数人都没有意识到国家地理是科学,人类学,考古和自然历史领域的主要拨款机。自从我们的成立以来,我们在假设驱动的现场研究和勘探中发布了10,000多个赠款。我们的授权人像世界上最知名的科学家和探险家的“谁是谁”:Maeve Leadey,Wade Davis,Lee Berger,Jane Goodall,Robert Ballard - 其中许多其他人。

8. What does National Geographic mean to you?

I have a favorite quote from one of NG Explorer in Residence Robert (Bob) Ballard“Everyone is an explorer. How could you possibly live your life looking at a door and not go open it?”在世界上最有成就和众所周知的世界深海探险家中,Robert Ballard是他历史悠久的水热通风口的发现,沉没的午款。泰坦尼克号,德国战列舰俾斯麦那and numerous other contemporary and ancient shipwrecks around the world. Bob’s quote epitomizes what National Geographic encourages in all of us – an endless curiosity about the world and all that’s in it – something that I know all librarians and teachers can relate to.


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