Creative Marketing + Customer Care = The Perfect Match for Any Library

4min read

By Dale Prentiss

Cathy Jones, a relatively new Instructional Services Librarian at Florida Southern College’s Roux Library, has been creative and ambitious in reaching out to faculty and promoting Gale digital resources on the college’s website—and we’d like to take a moment to celebrate that with the hopes that her experiences can also help you!

Outreach Approach #1. Faculty Emails.

We all know how busy faculty members are. We also know how important they are when it comes to driving database usage. Accordingly, Cathy collaborated with Gale Customer Care to help her create email templates aimed at getting the attention of the faculty regarding two new archive purchases for the college. This was the first method in her three-pronged approach.

Check out this snippet from the email she sent to the political science faculty:


Just-added collections that might interest you include:

Electing the President: Proceedings of the Republican National Conventions, 1856-1988(尼克松迷人的芝加哥接受提名的演讲开始于第355页的1960年报告)

詹姆斯·福尔曼和SNCC的FBI监视(read FBI reports, including teletypes tracking Forman’s every movement)

文学,文化和社会萧条时代的美国:联邦作家的项目档案(part of our initial collection; read about Central Florida’s 1935 agricultural outlook starting on p. 152 in佛罗里达州:佛罗里达州农业部的图形综述)

Feminism in Cuba: Nineteenth Through Twentieth Century Archival Documents(主要是在西班牙,14000页提供在古巴的古巴独立和巴蒂斯塔政权的结束之间的女权运动的全光谱图)


我们希望你能找到我们的扩展档案Unboundcollection worthy of your own use as well as a source for student research. As always, please let me know if you’d like links and search tips for Archives Unbound built for your Research Guide for a particular course or an overall department resource for your students.[/alert-info]

Outreach Approach #2. Social Media.

在凯蒂的做法接下来的插脚是所有关于通过社交媒体促进了图书馆的数字资源。例如,她张贴了这个“新的AT ROUX!”图书馆的Facebook页面上的通知时,他们购买了大风的金宝搏彩票Making of the Modern Worldarchive:



你知道吗?这种方法确实有作用得到抽关于这个新的资源是学生和教师。虽然FSC有一个FTE约2,200,其用于检索Making of the Modern World排在100thpercentile, world-wide, during the same month Cathy posted this notice.

FSCOutreach Approach #3. Library Website.


Remember, Customer Care is here to help!


Dale Prentiss关于作者