Creative Marketing + Customer Care = The Perfect Match for Any Library

4min read

By Dale Prentiss

Cathy Jones, a relatively new Instructional Services Librarian at Florida Southern College’s Roux Library, has been creative and ambitious in reaching out to faculty and promoting Gale digital resources on the college’s website—and we’d like to take a moment to celebrate that with the hopes that her experiences can also help you!

Outreach Approach #1. Faculty Emails.

We all know how busy faculty members are. We also know how important they are when it comes to driving database usage. Accordingly, Cathy collaborated with Gale Customer Care to help her create email templates aimed at getting the attention of the faculty regarding two new archive purchases for the college. This was the first method in her three-pronged approach.

Check out this snippet from the email she sent to the political science faculty:

[alert-info]

Just-added collections that might interest you include:

Electing the President: Proceedings of the Republican National Conventions, 1856-1988(尼克松迷人的芝加哥接受提名的演讲开始于第355页的1960年报告)

詹姆斯·福尔曼和SNCC的FBI监视(read FBI reports, including teletypes tracking Forman’s every movement)

文学,文化和社会萧条时代的美国:联邦作家的项目档案(part of our initial collection; read about Central Florida’s 1935 agricultural outlook starting on p. 152 in佛罗里达州:佛罗里达州农业部的图形综述)

Feminism in Cuba: Nineteenth Through Twentieth Century Archival Documents(主要是在西班牙,14000页提供在古巴的古巴独立和巴蒂斯塔政权的结束之间的女权运动的全光谱图)

在南方,1961年自由乘车者:我们准备了死亡的可能性(哦,是的,他们真的这样做:线人的报告,逮捕记录,当地执法部门响应和FBI备忘录上的每个乘车者和同时抗议活动在全国各地,与员工和主题名称删节)

我们希望你能找到我们的扩展档案Unboundcollection worthy of your own use as well as a source for student research. As always, please let me know if you’d like links and search tips for Archives Unbound built for your Research Guide for a particular course or an overall department resource for your students.[/alert-info]

Outreach Approach #2. Social Media.

在凯蒂的做法接下来的插脚是所有关于通过社交媒体促进了图书馆的数字资源。例如,她张贴了这个“新的AT ROUX!”图书馆的Facebook页面上的通知时,他们购买了大风的金宝搏彩票Making of the Modern Worldarchive:

[警告信息]谁知道,在1698年,看中按钮制作业的灭亡导致6岁的孩子失去他们的工作,这“让他们从腐败”?谁知道,治愈“步履蹒跚”的马应该流血的脖子,然后给它啤酒和面包吗?谁知道有“一种方式来获得财富”至少14印刷品?谁知道,有三分之一以上的英国10岁的所有女性1900年外出工作?

你会的,如果你是南佛罗里达大学的学生,员工,校友和教职员,因为您现在可以访问盖尔的现代世界的形成。金宝搏彩票想知道更多?询问其在鲁库![/警报信息]

你知道吗?这种方法确实有作用得到抽关于这个新的资源是学生和教师。虽然FSC有一个FTE约2,200,其用于检索Making of the Modern World排在100thpercentile, world-wide, during the same month Cathy posted this notice.

FSCOutreach Approach #3. Library Website.

凯蒂的最后战略包括自定义她的图书馆的网站(与盖尔客户服务中心的帮助下)提请注意六个军为本金宝搏彩票档案Unbound在LibGuide集合针对她上大学的后备军官训练团学生和教师。这是不在话下创建使用盖尔的书签功能单独的URL,但一些库做这种有针对性的宣传推广自己的藏品金宝搏彩票。

Remember, Customer Care is here to help!

[alert-info]

Dale Prentiss关于作者

戴尔普伦蒂斯是在大风高校图书馆发展的客户服务顾问。金宝搏彩票金宝搏彩票他的观点是同情学术图书馆员,他的作品有:他一直是研究吸毒者和图书馆的情人;金宝搏彩票他的学习导致了博士的爱情在斯坦福大学的美国历史;他爱教(他也是一个特殊的讲师在奥克兰大学)。换句话说,他看到图书管理员,教师和学生的角色相当逼真。

[/警报信息]

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