|由Lisa Novohatski，营销分析顾问，大风|金宝搏彩票
没有惊喜，你们中的任何图书馆文化的重点是围绕信息。一起工作的馆员在过去的五年里帮助我理解这种文化如何既如虎添翼人员和服务社区。我也看到了，不仅是图书馆的信息资源很大，他们是数据的大容器。但通常，这个数据不是特别好组织。数据收集排序只是发生了。数据系统出现，以此来解决特定的需求。例如，ILS跟踪收集，惠顾，顾客如何与集合交互。由此产生的数据是极为丰富和翔实的，但更多的是一个意外的结果比数据的收集故意。
Gale brought me on board to help librarians in their journey toward making data-driven decisions to best serve their communities. I’ve seen the challenges, I’ve heard the frustrations. I’m sharing my observations in the event you find them of help as you navigate your best outcomes.
SILOS LIMIT ACCESS & SUCCESS
As offerings expand, numerous data systems–each serving a particular purpose and collecting a specific set of unique information–emerge. These new systems were likely assessed for functionality as a standalone system and not considered as part of a larger relational data program. Because of this, data lives in “silos” with limited access across departments, personnel, and even equipment. Sound familiar?
试图管理的所有结果数据是困难的，最好的。考虑从这些不同的独立系统所挖掘的数据整合以获得在有意义的指标的挑战 - 需要非常信息更好地达到你的社区，创造更多有意义的方案，提升你的价值的利益相关者，并更有效地分配资源。
你的职业德性
Library staff are required to manage a dizzying amount of data and information. But harnessing data for their own needs– such as developing programs and building collections– often goes unchecked.
Some librarians have taken steps to incorporate analytics into their regular routine, tracking such traditional metrics as active cardholders, visits, circulation, and program attendance. Others go a step further and look at trends over time or differences between branch locations. Finally, some engage in more intensive analytics, analyzing data in the manner that large corporations or consumer brands do by including multi-year trends and forecasting.
而不是由可以挖掘出的数据的大小变得不堪重负，它是关于收集，分析，解释和传播信息的可用资源的现实是非常重要的。有了合适的工具，它不是那么令人望而生畏。
发挥创意与现有洞察
单独来看，传统的指标信息和重要的，但你可以通过添加一个小范围内，并将它们与对方获得相当多的有识之士。例如，在一个多分支系统审查循环时，你无疑会看到某些分支流通比别人更多的项目。这可能是由于多种因素 - 地理位置和交通方便，营业时间，人员水平，停车位供应，等等。
Now look at circulation relative to other metrics such as per open hour, per full-time employee, per visit, per item held. This may allow you to more equally compare circulation between branches by considering different factors that could impact trends. By carefully reviewing the data you do have, you’ll gain insight on the usage of your library, helping you make more informed decisions as you plan for the future.
Curious how libraries are using data as an opportunity to better serve their communities?Download the full article from IMPACT, a publication for public libraries。