By Vanessa Craig
公共图书馆Facebook饲料很常见于书籍内容。这是很棒的，但是当30％的图书馆用户表示他们对他们的图书馆提供的服务很少或毫无任何内容，这也很重要，促进社交媒体渠道上的数字资源。
罗莎兰约翰逊，营销助理Chandler Public Library, has done a stellar job sharing what her library has to offer. Not only has she posted web ads on the图书馆’s Facebook page, but she has also linked eResources to other city events and clubs.
Rosanna and I have worked closely together for about 2 years discussing ideas on how to promote their digital resources. She is willing and excited to listen to what I suggest, but I am always astounded in how she can take my ideas and make them so much more.
It has truly become a collaborative relationship because I will share her original ideas with my team of Customer Care Consultants and other libraries. Then, we see other libraries having success with the similar posts. Chandler Public Library goes above and beyond our suggested best practices
See how it’s done with these examples of great posts!
In the first example, Rosanna located a local SAT test, promoted the library’s sample test resource, posted a visual promotional material to gain interest, and tagged other related educational groups all in one post! The second ties a product to a “this day in history.”
Chandler Public Library saw a boost in usage during the months they ran these posts on Facebook!
请记住，客户服务团队随时准备与您磋商并提出产品促销的建议。Chandler只是一个图书馆，他们正在做正确的事情。我们有很多最好的做法，积极的结果分享！
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关于作者
Vanessa is a Customer Care Consultant for public libraries at Gale. She has experience working in public and academic libraries which lead to her receiving her MLIS in 2012. Vanessa is a confessed chocoholic, avid baker, Harry Potter fanatic, and passionate world traveler.
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