谁是你的赞助?他们来自哪里?和什么分行难道他们参观?

2min read

Patrons at your main branch mostly hail from all over town, but patrons at your eastside branch come from within just a few blocks away. Or do they?? Do you know how far people travel to get to a particular location? And, if you did know, how might it change your collection and outreach programs?

Branch Insights, a newAnalytics(分析)On Demandapp, tracks cardholders’ use across various branches in a single library system. With this information presented in maps and tables, you can gain insight into where and how individual patron types are engaging the library system so you can tailor materials, programs, services, and outreach to meet patron needs at each library site.

Three categories, endless insights
作为一个起点,这个功能使用库卡数据进行分类的顾客分为三类:

  • Single Home Branch, who use their home branch or the branch that has the shortest drive time from their home.
  • Multi Home Branch, who use their home branch and at least one non-home branch.
  • Non-Home, who do not use their home branch and use one or more non-home branches instead.

首先,你的顾客输入文件被翻译成视觉表格和柱状图显示的户数(由家分支)。

然后事情就变得非常有趣:分析顾客的记录相符的百利马赛克生活方式的特点,它可以分解为一组地图和每个分支镶嵌细分报告的分支水平。这种附加家用级人口和生活方式的特点,每一个观众。

这些生活方式的特征在世界各地用于分类和细分消费者,让消费者有针对性的营销。你的图书馆报告将确定这样的消费群体在您所在地区的夫妇底气,水瓶座的老龄化,家庭最为重要,城市的边缘,而像家一样的地方。这些分类有助于您了解什么是最重要的各种惠顾。而这些知识可以帮助您开发。

Target, tailor, triumph
Analytics(分析)On Demand(和新科见解模块)可以帮助你的图书馆如何响应您的社区就像一个财富500强公司,并创建他们最好的服务集合和程序。图书馆员比任何人都认为信息就是力量更好。线束分支见解的力量......并了解更多的比你所知道关于你的惠顾。

看看自己是什么类型的,你可以得到的信息;今天下载一个免费的样品报告。

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