通过克里斯蒂娜马萨里
新的分析按需应用改进外联和提供深入了解，以多分支系统
公共图书馆面临着证明其价值，他们所服务的社区和利益相关者的挑战 - 的美国人只有22％的人说，他们知道大部分或全部由他们的公共图书馆提供的服务。为了帮助图书馆克服这些障碍，大风，圣智学习的一部分，增加了三个新的应用程序金宝搏彩票分析点播，the first affordable big data analytics solution for public libraries. The new apps, Marketing Action (for Patrons and Non-Patrons) and Branch Insights, help libraries deploy targeted direct marketing programs to current and prospective library users, as well as better understand how existing patrons are interacting with individual branches across a system.
“Libraries offer essential content, tools and services to patrons of all ages and they contribute to local economic advancement, but budget cuts have left them with fewer resources, which need to be allocated more effectively,” said Paul Gazzolo, senior vice president and general manager, Gale. “Until recently, few affordable tools existed to help libraries measure the impact of their efforts on the community。分析点播是为了帮助图书馆决策者制定战略，计划，沟通和措施的结果，而这些新的应用程序将帮助他们更好地配置资源，更好地吸引他们的社区。”
4月推出，分析点播已发展到包括应用程序来分析电子书吗and audiobook usage reports from library vendors, and now,营销活动and Branch Insights (available next month). As with other分析点播应用程序，这些新增加给库快捷，实惠，方便地访问到有价值的见解在持续的基础上，具体如下：
- 营销活动(Patrons)- 允许库来分析现有图书馆用户人口统计，心理等信息告知新广告系列的开发。直接邮寄和电子邮件列表可通过各种人口统计和心理的过滤器进行定制。
- 营销活动（非赞助）— Similar to that for patrons, this app enables libraries to generate mailing lists of non-cardholders based on specific criteria related to their household composition. Direct mail campaigns and maps help libraries target key geographies, and identify potential partner businesses and organizations.
- 科见解—Tracks cardholders’ use across various branches in a single library system and provides insight into where and how individual consumer types are engaging the library system, so they can tailor the materials, programs, services and outreach at the branch-level.
分析发现按需如何能提高你的图书馆活动，并下载示例报告在www.金宝搏彩票gale.com/unlock。